Wednesday, April 22, 2009

The World Challenge-an international ray of hope.

For the last five years, an international competition called The World Challenge has, in association with Shell, Newsweek and the BBC, found projects and small businesses from around the world which show enterprise and innovation at a grassroots level. The winner each year gets a substantial grant.
The World Challenge winner in 2008 was the Plan Bee Project, ruin by the Hashoo foundation, which is run by the Hashwani family, the hotel tycoons of Pakistan. The Hashoo foundation encourages female beekeepers of the remote Gilgit region, which is traditionally male dominated, to keep bees and harvest their premium honey. The Hashoo Foundation processes and packages their honey and sells it in luxury hotels at premium prices. The profits go directly back to the female beekeepers of the remote region. The Hashoo Foundation's Sarah Hashwani explains, "We're not interested in just helping them earn more money - we want to see that their children are better educated, that they have access to healthcare, that the have better sanitation in the houses and that they have better nutrition."
Visit the Hashoo Foundation here.
Visit the World Challenge website here.
The Plan Bee Project:


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